Target Audience

I chose to look at NME magazine because it is of similar style to the music magazine that I will be producing. From doing research I discovered that this particular magazine is produced by a well known leading magazine publisher in the UK called ipc media which is owned by Time inc. This company is owned by the worlds second largest entertainment conglomerate Time Warner.  

These are the companies websites:
http://www.timewarner.com/corp/
http://timeinc.com/home/
http://www.ipcmedia.com/

A link to the NME media pack (as shown in both pictures) is provided on the ipc website which displays who the target audience are. It also shows how the magazine appeals to them which will help me produce an appealing and suitable magzine for my particular target audience as it is similar to that of NME's. This is the introduction to the NME media pack on the ipc website-

NME has become a truly unique multi-platform media proposition. Across the magazine, www.nme.com, NMETV, NME Radio and the brand's live events and awards, NME reaches over one million music fans every week. NME is the longest published and most respected music weekly in the world.
Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music, including award winning features, the latest releases, live reviews, the definitive guide to the best new bands in its Radar section, as well as a regular look back through the magazine's incredible 58 year heritage.

The media pack provides the reader with important facts about the success of NME magazine. From reading through this media pack i have dicovered that almost 50% of its readers are students and nearly 70% are ABC1 which suggests the ordered, smart layout and nature of the magazine. I have also learnt that NME is predominantly aimed at males. The majority of NME's readers are males between the ages of 18-25 with a median age of 23. Readers of the magazine rely on NME to keep them informed about all new music which is the expectation of the magazine. The readers are constantly interested with what they read in NME which is supported by the quote "Its full of facts that we should all know but don’t BUT we do now thanks to NME.” Various ways of advertisement are used which attract the specific young target audience. For example NME is advertised through clothing, cars and gadgets.

From doing this research into the target audience I can learn that my magazine needs to be up to date and fresh to keep the audience satisfied and entertained. I will need to create an attractive and informative magazine which readers know they can trust for recent updates in the music industry. My magazine needs to be unique yet provide all the required information which will appeal to the audience. The content of the magazine needsto be new and unknown which will keep attention around the magazine. The layout and content are very important factors in keeping the audiences attention, however appropriate advertisements need to be used to appeal to my specific target group.